Digital Studio · London · New York · Hong Kong

Everything Digital. Made Magical.

We're Laura and Ria, a two-woman studio. We design websites people actually remember, build the apps behind them, and teach AI to run the boring parts of your business. You bring the idea. We build the world around it.

Now taking on new clients — worldwide

What We Do
◻

Websites & Landing Pages

Custom design. Fast. Mobile-first. Built to convert.

✦

AI Automation & Workflows

AI agents, chatbots, and automations that give you your week back.

◈

App & Product Development

iOS, Android, web apps, SaaS. We scope, design, build, and launch.

◎

E-commerce & Store Setup

Shopify, WooCommerce — full setup from zero to sale.

◉

Content & Brand Strategy

Copy, social, brand voice. Words that work.

✉

Email, CRM & Marketing Automation

Flows, newsletters, and lead nurture that run themselves.

The Magic Trick

Every brand starts somewhere.

This is the difference we're talking about. Sweep your cursor across the little website below — or press the button and watch it happen all at once.

Why Lustra

One small team. Every capability.

Most brands juggle four or five agencies. We bring everything under one roof — and one conversation.

Design First

Websites with a soul

Nothing off a template. Every site we ship is designed from scratch to feel like the brand it belongs to — the kind of site people actually remember visiting.

AI Native

Automation that works while you sleep

We use AI to run our own brands every single day — so when we automate your workflows, chatbots, and back-office, it's with tools we trust because we live in them.

Outcomes, Not Just Assets

Built for Growth

We don't just deliver files. We deliver results — measurable, meaningful, and built to compound over time.

The Team

Two founders. Zero gaps.

Meet the Team →
Laura Chavez
Laura Chavez
Design, Brand & AI Strategy
Hong Kong & USA
Ria Nandwani
Ria Nandwani
Web & App Development
Surat, India

Ready to build something great?

Tell us what you need. We'll show you exactly how we'd build it — no commitment, just a conversation.

No commitment. Just a conversation about what you need.
Portfolio

Worlds we've built.

A selection of brands, platforms, and products we've designed, launched, and scaled.

01

Lark & Berry

The diamond disruptor. Luxury sustainable jewelry — a case study at London Business School.

larkandberry.com → 02

LB Match

A luxury second-hand marketplace, built for Lark & Berry's circular economy.

lbmatch.co → 03

Wafel AI

An AI platform that automates small business operations.

wafel.ai → 04

Glamworld

Trade-only jewellery production and design, between London and Hong Kong.

glamworld.co → 05

The Profile

An invite-only contact management tool that lives inside your messaging apps.

theprofile.ai → 06

Laura's Way

Low-carb nutrition experiments and content, designed with the same care as any brand we build.

laurasway.com → 07

Symptom

Limited-edition collectible art and design objects. Coming soon.

symptom.house →
Digital Essentials

The building blocks of a modern digital presence.

❋

AI Chatbots & Agents

Automated customer journeys that answer, qualify, and convert 24/7.

✉

Email Marketing

High-performance sequences and newsletters that write themselves.

⟳

Workflow Automation

AI-powered backend logic that eliminates the busywork from your week.

Services

Whatever digital means
to you — we do it.

Six specialisms. One small team. Every digital need your brand will ever have.

01
Websites & Landing Pages
Design · Build · Launch

Your website is your most important sales tool. We design and build sites that are fast, beautiful, and built to convert — whether it's a brand flagship or a high-performance landing page. Every one is designed from scratch, never a template.

  • Custom website design
  • High-converting landing pages
  • Mobile-first, performance-optimised
  • CMS integration (Webflow, WordPress, custom)
Ask us about this →
02
AI Automation & Workflows
Agents · Chatbots · Automation

The unglamorous work that eats your week — customer replies, data entry, reporting, follow-ups — can run itself. We wire AI into the day-to-day of your business, using the same systems we run our own brands on. Automated, monitored, and actually reliable.

  • AI chatbots & customer-service agents
  • Back-office & admin automation
  • AI content & reporting pipelines
  • Tool integrations (Zapier, Make, custom builds)
Ask us about this →
03
App & Product Development
iOS · Android · Web · SaaS

From the first sketch to app store approval, we handle the entire journey. We scope your product, design the UX, and build it with clean, scalable code — whether it's a mobile app, a web app, or a full SaaS platform.

  • iOS & Android native apps
  • Web apps & SaaS platforms
  • UX/UI design
  • App Store & Play Store submission
Ask us about this →
04
E-commerce & Store Setup
Shopify · WooCommerce · Custom

We set up your entire online store from scratch — design, product pages, payment gateway, email flows, and everything in between. Ready to sell from day one.

  • Shopify & WooCommerce setup
  • Product page design & copywriting
  • Payment & checkout optimisation
  • Post-purchase email flows
Ask us about this →
05
Content & Brand Strategy
Copy · Social · Brand Voice

Your brand has a voice. We help you find it, shape it, and scale it — from website copy to daily social content, with AI-assisted systems that keep it consistent everywhere you show up.

  • Brand voice development
  • Website & landing page copy
  • Social media content calendars
  • AI-assisted content systems
Ask us about this →
06
Email, CRM & Marketing Automation
Klaviyo · Mailchimp · Custom Flows

The money is in the follow-up. We build email sequences, lead-nurture flows, and CRM automations that turn visitors into customers and customers into regulars — without you touching a thing.

  • Email sequences & newsletters
  • Lead capture & nurture flows
  • CRM setup & segmentation
  • Abandoned-cart & win-back automations
Ask us about this →

Ready to build something great?

Tell us what you need. We'll show you exactly how we'd build it — no commitment, just a conversation.

The Team

A small team.
A big range.

Two founders covering every corner of the digital world — design, code, content, and AI.

Laura Chavez
Laura Chavez
Design, Brand & AI Strategy
Hong Kong & USA

Laura is an entrepreneur and designer who has built brands across jewelry, tech, and food — including the diamond disruptor Lark & Berry, LB Match, Glamworld, and the AI platform Wafel. She leads design, brand vision, and AI strategy at Lustra.

Ria Nandwani
Ria Nandwani
Web & App Development
Surat, India

Ria has over 15 years of experience in full-stack development and holds a Bachelor's in Computer Science. She handles everything from web architecture to complex app ecosystems with surgical precision.

Good digital work shouldn't require five different agencies.

About Lustra

Lustra was built because the best brands deserve a team that covers everything — without the overhead of a large agency or the chaos of working with five separate suppliers.

We've spent years building our own brands, websites, and AI systems. Now we build them for clients — with the same taste, the same tools, and the same obsession with getting the details right.

We work across London, New York, and Hong Kong time zones, and we're currently taking on new clients who want to do something genuinely good online.